For twenty years, almost everyone in the domain industry was wrong about domain names.
They kept talking about domains like they're basic inventory. Far from inventory, domains are digital real estate. Every business, every brand, every creator, and every organization on the internet begins with a domain name. A domain is the address, the identity, and the piece of land all at once. You don't inventory land. You speculate on land. You operate on it, you finance it, you pass it down, and you build on it. Domains deserved the same respect, and they didn't give it to them.
The registrars called you "users" and used you. The domain industry was a small clique of insiders with usernames on forums. But the real market — the one that's growing faster than anyone will tell you — is made up of small businesses, founders, brand operators, and asset-class investors who treat domains as land.
The full piece — including the structural argument for why domains finally need their own asset-class infrastructure — was published as a long-form article on @realweckett. The native Weckett edition with full body, comparable-sale anchors, and methodology footnotes is being prepared.
Read the full article on @realweckett →